FTC clarifies handling of 'patient agent' requests

In a major victory forpatient protection, AOA has received validation of key AOA concerns from the Federal Trade Commission (FTC). The action, outlined in a bulletin from AOA's Office of Counsel, came in response to AOA's requested guidance from the FTC regarding the prescription requests being received by optometrists from online contact lens sellers that demand not just verification of a patient's prescription, but a copy of the prescription itself, which has represented a key change in online contact lens seller's communications to prescribers. Doctors must immediately change their responses to the online contact lens sellers requests for prescription copies under claims of agency, in order to comply with the FTC's new guidance.

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