Luxottica

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Luxottica is a SILVER level sponsor of the American Optometric Association.

Working Together to Support Industry Growth

Luxottica is deeply committed to supporting the profession of optometry and investing in the growth of quality eye care and eyewear for everyone.

This year, Luxottica executives traveled extensively throughout the country, meeting personally with independent vision care providers in an open dialogue focused on many growth areas. Sharing Luxottica's retail learnings…developing profitable new opportunities…and working together to grow the industry were among the topics of greatest interest to our partners. The concepts presented in these 'listen and learn' discussions have guided Luxottica in redefining the company's approach to supporting private practitioners and enhancing industry growth.

Sharing Retail and Wholesale Learnings

Through our wholesale and retail operations, we know that there are untapped opportunities that will enhance the growth of our partners. For example, sun protection is an emerging market, and Luxottica is helping to identify the best practices that combine eye health, fashion and customer lifestyle to better serve patients and increase compliance. Additionally, we have introduced a series of ABO-certified courses on managed care, branding and dispensing that can be downloaded from Luxottica University at our dedicated trade Web site www.luxandme.com.

Marketing Investments Increase Patient Traffic

Luxottica's marketing investments promoting quality eye care and eyewear top the industry. Programs are designed to increase patient traffic and benefit utilization through EyeMed and other Luxottica efforts. Additionally, Luxottica's consumer advertising messages reach millions of households and focus on patient education, compliance, eye health…and the brands that drive patients to purchase quality eyewear.

Launching The Working Together Series

On Sept. 9, 2009, Luxottica will launch The Working Together Series…Share, Inspire, and Lead…marking a milestone in the company's new, personalized approach to provide our partners with valuable information and create local professional communities. The Series is designed to foster meaningful dialogue and support the growth of private practitioners. Working Together events are scheduled across California and the West Coast, moving eastward throughout September and October. Private ODs, their staffs, and opticians will share their opinions and participate in valuable seminars and panel discussions conducted by Luxottica's senior executive.

The Working Together Series is the first of many upcoming educational investments and outreach efforts that will support the growth of independents and the optical industry.

Be sure to visit www.luxandme.com and view online programs such as staff training, continuing education, brand and sales materials and other practice-enhancing information.

By working together, we can achieve great success and change how the world thinks about their eyes!