Since 1992, the American Optometric Association (AOA) has periodically conducted Public Image Surveys - now known as "Consumer Surveys." The primary purpose of this study is to identify key aspects of the American public's decision-making process in selecting professional eye care services, and in selecting optometrists in particular. Specifically, the survey has been designed to reveal the following:
Reasons the American public seeks eye examination services from eye care professionals; public preferences for acquiring eye examination services from optometrists versus ophthalmologists; reasons underlying the choice of the specific eye care professionals who conducted respondents' most recent eye examinations.
The full report may be purchased through the AOA Online Store in PDF (item RD1-O2D), CD (item RD1-O2C) or Print (item RD1-O2P).
|2012 Report||Member Price||Non-Member Price|
To order, call 1-800-262-2210 or click here