Eyemaginations

• Go to www.eyemaginations.com

Eyemaginations is a SILVER level sponsor of the American Optometric Association.

The Vision. Eyemaginations celebrates its 10-year anniversary in 2009. It was founded in 1999 by Steven Sopher, O.D., who had a single vision: enhance the total patient experience. An eye care professional with more than 30 years of experience, Dr. Sopher understands the importance of educating patients and marketing to their needs on a daily basis. As a business owner, he also understands how creative approaches to communication and to comprehensive care can benefit your bottom line - whether you're a small practice, a large partnership or an international corporation.

The Solutions. The Eyemaginations products are designed to help doctors and their staffs communicate more effectively with patients while also marketing their practice by introducing premium products and services. Eyemaginations' flagship product is 3D-Eye Office, which includes more than 200 animations designed to educate patients on vision, eye conditions and treatment options. 3D-Eye Office is used by thousands of practices worldwide and is considered the premier patient education and marketing tool for the eye care industry. 3D-Eye Office can be used throughout the practice: in the waiting room, exam room, contact lens area, optical and special testing rooms. It is also integrated with dozens of technologies in the practice, including EMRs, visual acuity systems and special testing equipment. The software program is translated into 10 languages: Chinese, Dutch, French, German, Italian, Japanese, Portuguese, Russian and Spanish. 3D-Eye Online was launched in 2007 to help improve communication to patients and potential patients directly on the doctors' Web site. 3D-Eye Online incorporates up to 75 animations on a variety of general eye care topics. Practices can design topic-specific playlists for each part of their Web site. Introduced in April 2008, 3D-Eye Home is a tool to extend the educational experience outside the practice. Using proprietary e-mail and disc technology, 3D-Eye Home enables the practice to prescribe educational content directly to patients either before or after an office visit. Jeff Peres, president and CEO, stated, "3D-Eye Home is a patent pending product that is revolutionizing doctor-patient communication. It is a valuable marketing and communication tool for the practice." Each e-mail or disc is unique to the practice and includes information about the prescribing doctor, thus connecting the practice with existing and new patients. Launching late summer 2009, Eyemaginations newest product, Luma, will bring patient communication and marketing to an even higher level. "We've spent the last 10 years refining the patient education process by listening to doctors," said Peres. Luma is the result of this development. Built on an all-new platform, the software is designed for ease of use and will give the doctor an even greater ability to communicate ocular anatomy and conditions to the patient. Most practices today are opting for the complete suite of products, including 3D-Eye Office, 3D-Eye Online and 3D-Eye Home, to provide the complete patient education and marketing solution. Custom Animations are another solution provided by Eyemaginations. These are typically created by major corporations to help communicate the benefits of a particular technology directly to doctors or to patients. Clients include Alcon, Allergan, AMO, Bausch & Lomb, Essilor, Hoya, Johnson & Johnson, Novartis, Zeiss and many others.

The Focus. As the power of the today's technology is being phased into practical applications throughout eye care practices, Eyemaginations continues to bring the benefits of a multimedia approach into every aspect of the practice for a completely enhanced patient experience. Eyemaginations continues to be an innovator in the field, creating tools for better communication between manufacturers, doctors, and patients. For additional information, call 877-321-5481 or visit us at www.eyemaginations.com.